With its GTX 1660 and 1650, Nvidia would seek to fulfill a triple objective. According to DigiTimes (via Tom's Hardware ), these two cards, which have not yet been formalized by the firm, would aim to plunge AMD below the 25% market share mark this year (with the prospect of ideally spend the red under 20%, we learn), but also allow Nvidia to maintain its income while selling inventory.
It's an entry and mid-range race that AMD and Nvidia are about to start. While the Reds are preparing to launch their Navi chips, and price cuts are expected on the Radeon RX 590 and 580, Nvidia would also focus its wings on an area that it tends to neglect ordinarily .
To do this, the chameleon company relies on the GTX 1660 Ti, launched last week at 299 euros, and also rely on the successive releases - in March - of two other affordable models: the GTX 1660 and 1650, at the heart of good rumors for a few weeks.
While Nvidia may actually have a hard time pinning Lisa Su's firm on the entry and mid-range sectors, the two groups are likely to wage a tough battle over the tariff. . A case that could only benefit the consumer.
Still, from the point of view of Nvidia, tickling AMD in 2019 is not everything. The firm must also return to stabilized results after the Q1 2019 plummet, and manage to sell what Tom's Hardware calls its "old stocks". A saturated inventory following the collapse of the market generated by the mining of cryptocurrencies, reads in the DigiTimes report, which ensures that Nvidia always undergoes the turbulence that ensued.
The result was the poor performance of the GPU giant in the first quarter of its fiscal year 2019 (between November and January). Over this period, the firm recorded a 24% decrease in revenues compared to the previous year and 31% compared to Q4 2018. A sluggish dynamic that extended to the question of profits gleaned by Nvidia, in down 49% compared with the first quarter of 2018 and 54% down on the Q4 of the same fiscal year.
According to DigiTimes, by launching the GTX 1660 and 1650, Nvidia hopes to continue to release its inventory while stabilizing its revenue on Q2 2019. It will however require an additional quarter, according to analysts, for the brand of Jensen Huang come back for good in the race. The group should also undergo a year in 2019 marked by an overall decline in income estimated between 15 and 20%
It's an entry and mid-range race that AMD and Nvidia are about to start. While the Reds are preparing to launch their Navi chips, and price cuts are expected on the Radeon RX 590 and 580, Nvidia would also focus its wings on an area that it tends to neglect ordinarily .
To do this, the chameleon company relies on the GTX 1660 Ti, launched last week at 299 euros, and also rely on the successive releases - in March - of two other affordable models: the GTX 1660 and 1650, at the heart of good rumors for a few weeks.
Keep AMD at a low and counterbalance the disappointing results of Q1 2019
In its report, DigiTimes argues in particular that these two chips " are intended to confront AMD at a strong tariff pressure vis-à-vis its offer on the entry and mid-range, through Vega 64/65, and RX 590, 580 and 570 ". A pressure that could however be quite relative since AMD wants to plan the prices of some of these models. The idea being, still for AMD, to better respond to the offensive committed by the Greens on his usual playground.While Nvidia may actually have a hard time pinning Lisa Su's firm on the entry and mid-range sectors, the two groups are likely to wage a tough battle over the tariff. . A case that could only benefit the consumer.
Still, from the point of view of Nvidia, tickling AMD in 2019 is not everything. The firm must also return to stabilized results after the Q1 2019 plummet, and manage to sell what Tom's Hardware calls its "old stocks". A saturated inventory following the collapse of the market generated by the mining of cryptocurrencies, reads in the DigiTimes report, which ensures that Nvidia always undergoes the turbulence that ensued.
A badly negotiated end of year 2018 at Nvidia
Real ball that Nvidia has dragged on for months, stocks of chips accumulated by the brand had, last November, helped to postpone early in 2019 the launch of the RTX 2060 , leaving the mid-range of green frightfully bald during the holidays.The result was the poor performance of the GPU giant in the first quarter of its fiscal year 2019 (between November and January). Over this period, the firm recorded a 24% decrease in revenues compared to the previous year and 31% compared to Q4 2018. A sluggish dynamic that extended to the question of profits gleaned by Nvidia, in down 49% compared with the first quarter of 2018 and 54% down on the Q4 of the same fiscal year.
According to DigiTimes, by launching the GTX 1660 and 1650, Nvidia hopes to continue to release its inventory while stabilizing its revenue on Q2 2019. It will however require an additional quarter, according to analysts, for the brand of Jensen Huang come back for good in the race. The group should also undergo a year in 2019 marked by an overall decline in income estimated between 15 and 20%